The story of Australia’s involvement in the First World War is long and complex, but also an important part of the nation’s history. The brief was to share this story with as many people as possible (young and old) around the country and make sure the story was communicated in an immersive, engaging, and respectful manner.

We created a full suite of elements to compliment the touring experience, such as a custom-built booking and information portal; various ooh such as banners, bus stops/street advertising; press; TVCs.