2014 Sydney New Year's Eve involved collaborating with the City of Sydney on all theming for the event, as well as the Lord Mayor's Party, Dawes Point Viewing Area and the Lord Mayor's Picnic.

Responsible for creating and developing the overall theme for 2014 Sydney New Year's Eve, which was 'Inspire', and was brought to life with full pylon projections throughout the night and branding throughout the city, such as banners and adshels.